Brand Marketing Coordinator

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

HOW YOU’LL MAKE AN IMPACT:
Carter’s, Inc. is seeking a Brand Marketing Coordinator who is passionate about leveraging data to inform decision making and drive growth for brands. This person will be an important member of the Carter’s Exclusive Brands and Wholesale marketing team, supporting content and campaign planning across multiple brands and responsible for owning performance reporting for marketing campaigns.
This role typical reports into the Sr. Brand Marketing Manager, is based in our Buckhead office, and is on-site 4 days a week.

50%: Brand Marketing Execution

• Collaborate with Sales, eCommerce, Merchandising, and external agency partners to develop and execute marketing strategies across key accounts
• Support campaign planning, including writing campaign briefs and facilitating handoffs between creative and channel partners
• Operationalize brand strategy across eCommerce consumer touchpoints, such as Brand Store, A+ Content, PDP Content, and Paid Marketing, ensuring brand consistency across all channels
• Advise on campaign creative, content strategy, and site experience to ensure seamless communication touchpoints that align with broader brand strategies 
• Continually monitor and communicate marketing/retail trends and competitive activity

30%: Marketing Analytics and Performance Measurement

• Develop and deliver weekly, monthly, and quarterly performance reporting to provide marketing leadership clear visibility into marketing campaign and program performance
• Conduct analysis of business and marketing KPIs for monthly reporting and to inform long-term planning
• Address ad hoc analytics requests to support business needs of marketing, creative, and sales partners 

20%: Project & Budget Management

• Track and provide status updates for campaigns to ensure on-time completion of planning milestones
• Manage invoicing for agency partners, including monthly reconciliation of media expenditures and resolving billing discrepancies
• Work cross functionally to ensure stakeholder alignment

WE’D LOVE TO HEAR FROM YOU IF:
Must have:

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Strong analytical ability to synthesize broad spectrum of business & marketing results into actionable insights
• Strong verbal, presentation, and written communication skills with ability to influence at all levels 
• Adaptive work style to support needs across multiple brands and accounts
• Flexible communication style to collaborate with multiple stakeholders from varying backgrounds
• Ability to work efficiently and accurately while working toward multiple deadlines, with differing stakeholders
• Detail-oriented with strong organizational skills
• Resourceful and solution oriented

Preferred skills and experience:

• Experience in fashion/apparel is a plus
• Strong project management experience a plus
•  Strong understanding of digital media KPIs and brand health/sentiment metrics
• Keen awareness of cultural trends, with ability to activate on cultural/real-time insights within campaigns

OUR TEAM MEMBERS:

• Lead Courageously: Have a strong sense of personal values that align with our Company values
• Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
• Drive Growth: Set aggressive goals and implement plans precisely
• Cultivates Innovation:  Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes

MAKE A CAREER AT CARTER’S: 
Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess. 
NOTE:  This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
 

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.