Job Description

Carter’s, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico and online at,,, and The Company’s Child of Mine brand is available at Walmart, its Just One You brand is available at Target, and its Simple Joys brand is available on Amazon. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter’s is headquartered in Atlanta, Georgia. Additional information may be found at

Baby Clothing, Kids Clothes, Toddler Clothes | Carter's

Shop for baby clothing, baby necessities and essentials at,  the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.

The eCommerce Product Owner leads the product operational strategy and delivery of projects that drive customer and business value.  In this role, you will inspire innovation, lead customer-focused delivery, and foster a collaborative culture of high performance. 

Primary responsibilities will include developing and extol experience-wide product strategy. This role's day-to-day focus is on the website and mobile application operations, execution and measurement of strategy, and fostering product innovation and improvement through collaboration. 

Ideally, you will bring 3+ years of retail eCommerce experience. Use your strong communication skills and be comfortable working cross-functionally to deliver excellence across all levels of the organization.

This role is 100% remote, with occasional travel to the Atlanta, Georgia - based Headquarters.

What You'll do:

Product Strategy - 20%

  • Own and drive functionality across the online customer shopping experience, with a focus on driving operational excellence

  • Deeply understand the customer and business needs in order to define product vision and strategy based on expertise that is best-in-class

  • Guides ongoing stakeholder research, analysis, and testing to identify pain points and opportunities

  • Translate user needs into product strategy 

  • Builds prioritized roadmap to enhance customer experience and all aspects of customer service across the shopping experience

  • Consistently tracks and publishes KPIs to measure the impact of owned products

Delivery - 60%

  • Lead operational improvement initiatives from start to finish-ideation, vendor management, design, implementation, rollout, and optimization.

  • Ensure that the end product meets quality and business specifications. 

  • Partner with QA analysts and testers to ensure all delivered functionality meets quality standards.

  • Participate in day-to-day tactical work including soliciting user feedback and researching issues, gathering requirements, writing effective user stories, defining acceptance criteria for items in the backlog, prioritizing the backlog, and attending scrum meetings.

  • Seek continuous product management process improvement.

  • Ensure that all decisions related to product support business and customer objectives.  Able to prioritize across multiple initiatives.

  • Actively manage vendor relationships to drive great teamwork, high performance, and ROI.

  • Ensure product development projects are executed on-time and on budget.

Communication & Collaboration - 20%

  • Demonstrate strong leadership skills and builds relationships with call center, development, merchandising, and analytics teams to drive high performance and exceptional business results

  • Presents product strategy, data based recommendations, and outcomes to cross-functional team and executive leadership.  Develops and presents ongoing performance metrics for product focus areas. 

  • Communicate the status of on-going issues and resolutions.

  • Work directly with stakeholders leading and collaborating on strategy, requirements, and implementation. 

  • Ensure buy-in across stakeholder and partners.  Able to drive to consensus and efficient actions.

  • Extol technology, and hold a relentless drive for customer experience, and innovation across organization verticals

Knowledge, Skill and Ability requirements (minimum competencies required for job performance):

What You'l Need (Required):

  • 3 + years of retail (eCommerce) experience and Bachelor’s degree in related field

  • 3+ years of product management experience with proven track record of delivering business success

  • Experience with Google Analytics, Adobe Analytics or similar product

  • Experience with Microsoft Office products

  • Strong communication, teamwork, and cross-functional skills

  • Must be able to effectively manage multiple programs and competing priorities and deliver results

  • Must have proven creative problem solving abilities; demonstrated ability to find solutions and remove barriers

  • Deep experience with agile methodologies and best practices such as Scrum, XP, Kanban, etc.

  • Ability to work independently on assigned tasks

NOTE:  This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.


Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

Application Instructions

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