Job Description

Carter’s, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico and online at,,, and The Company’s Child of Mine brand is available at Walmart, its Just One You brand is available at Target, and its Simple Joys brand is available on Amazon. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter’s is headquartered in Atlanta, Georgia. Additional information may be found at

Baby Clothing, Kids Clothes, Toddler Clothes | Carter's

Shop for baby clothing, baby necessities and essentials at,  the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.

Essential Job functions

As Carter’s continues to drive momentum in our digital channels, we are looking for a collaborative, customer-centric Site Coordinator to join our growing eCommerce organization. The eCommerce Site Coordinator will help define and execute a best-in-class experience to help busy parents easily find what they need so they can confidently dress their kids. The ideal candidate has strong attention to detail, takes initiative, and is a team player. This person will be a crucial cross-functional partner to multiple teams including merchandising, marketing, product, UX, and creative, working together to develop and implement site strategies.

What you’ll do:

  • Execute weekly homepage updates and setup marketing campaigns including providing linking strategies to partners, merchandising landing destinations, and executing product price changes.

  • Identify opportunities to update product attributes and content within our product management system.

  • Implement initiatives that help drive units per transition such as product bundles and outfitting.

  • Analyze the customer’s path to purchase using analytical tools, then recommend and implement changes that improve the experience and increase conversion.

  • Review site daily with a customer-first mindset and proactively make site updates and optimizations as needed.

  • Perform regular competitive analysis and provide strategic recommendations for optimizing the site experience.

Knowledge, skill and ability requirements (minimum competencies required for job performance)

What you’ll need:

  • Be highly organized, detail oriented, and have strong written and verbal communication skills

  • A passion for eCommerce and the ability to collaborate productively

  • A natural curiosity and a customer-centric mindset

  • A positive, enthusiastic attitude

  • Ability to thrive and be agile in a fast-paced, ever-evolving environment

  • Proficient with Microsoft Office Suite

Prior work experience and educational requirements

  • Strong verbal and written skills

  • Ability to synthesize and communicate results clearly and effectively

  • Ability to effectively prioritize and execute tasks in a high pressure environment

  • Proficient in developing strong relationships with all levels of the business

  • Be a champion for change management in the Retail space and inspire innovation

  • Lead courageously - not afraid to speak frankly, offer new ideas, take calculated risks, and support positive change

  • Must be a self-starter who is highly organized; detail-oriented, hands-on, self-motivated, results-oriented and a team-player

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

Apply Online