Email Strategy Specialist

How You’ll make an Impact:

Works in combination with the Owned Channels Team, Retail Marketing, Brand Marketing, Merchandising, A/B Testing and CRM teams to create compelling emails, sms messages & push notifications to deliver planned sales and traffic for our Retail division.

• Email & Mobile Planning - 35%

  • Collaborate with key cross-functional partners to develop email , SMS, & push notification campaigns to support business strategies

  • Develop audience strategies based on key promotions, customer journeys, content stories, and life-cycle based touchpoints to drive traffic and engagement across Owned Channels

  • Identify opportunities to segment email sends based on site behavior, product affinity, geography, weather, etc.

  • Write list specs for each email send, utilizing the CRM best practices  

  • Build robust circulation plans  with KPI projections to meet traffic goals while delivering customer emails at the right frequency.

  • Constantly re-evaluate plans based on current trends in the business, with the consumer and across the channel to maximize the effectiveness of the email program

  • Manage creative requests for all email campaigns to provide clear direction and strategy intent for creative partners

  • Request all needed barcodes and/or coupons for deployment

  • Partner with site merchandising team to ensure site destinations are robust and deliver on expected customer journey

• Reporting & Analysis - 30%

  • Responsible for daily and weekly KPI reporting and dashboards creation

  • Socialize reporting to key stakeholders to educate and inform on trends and opportunities.  Make real-time recommendations for changes to upcoming plans and campaigns

  • Trend data over time to identify opportunities and changes in behavior

  • Post-campaign, develop and document robust hindsight’s to inform future campaigns

  • Monitor email sends intra-day to quickly identify any issues for immediate remedy

  • Evangelize learnings and insights across the team to further strengthen program

• Execution- 15%

  • Ensure list spec, creative, data and link files are accurate and support strategic intent of creative brief.

  • Provide feedback on creative to ensure strongest results possible

  • Ensure best practices are utilized to maintain strong deliverability

• Innovation - 20%

  • Develop and execute robust test and learn agenda for channel in partnership with Email Marketing Manager/Sr. Manager and the A/B testing team

  • Monitor email landscape for new ideas and innovation

  • Identify opportunities to implement personalization, campaign automation, and thoughtful customer journeys

  • Identify new promotions and/or campaigns to drive engagement with channel

We’d Love to Hear from You if:

Must have:

• Strong written, verbal, and communication skills a must.

• Superior project management and organizational skills.

• Detail-oriented, persistent follow-up and an ability to juggle shifting priorities.

• Strong analytic skills

• Ability to coordinate cross-functional team efforts.

• Resourceful and solution oriented.

• Team player. Operates effectively in a fast-paced, deadline-driven environment.

• Naturally curious; desire to understand what works

• Strong knowledge of CRM and segmentation approaches

Preferred Skills and Experience:

• Between 1-3 years of experience

• Experience in an agency and/or corporate marketing environment preferred

• Email experience preferred

• Experience with Salesforce Marketing Cloud preferred

• Retail experience a plus

• Strong Excel, PowerPoint skills

• Bachelor Degree in Marketing or other related field

• This role reports to the Email Operations Manager and is based in our Atlanta Phipps Plaza office in our on-site work environment