Email Strategy Specialist
Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
How You’ll make an Impact:
Works in combination with the Owned Channels Team, Retail Marketing, Brand Marketing, Merchandising, A/B Testing and CRM teams to create compelling emails, sms messages & push notifications to deliver planned sales and traffic for our Retail division.
Email & Mobile Planning - 35%
Collaborate with key cross-functional partners to develop email , SMS, & push notification campaigns to support business strategies
Develop audience strategies based on key promotions, customer journeys, content stories, and life-cycle based touchpoints to drive traffic and engagement across Owned Channels
Identify opportunities to segment email sends based on site behavior, product affinity, geography, weather, etc.
Write list specs for each email send, utilizing the CRM best practices
Build robust circulation plans with KPI projections to meet traffic goals while delivering customer emails at the right frequency.
Constantly re-evaluate plans based on current trends in the business, with the consumer and across the channel to maximize the effectiveness of the email program
Manage creative requests for all email campaigns to provide clear direction and strategy intent for creative partners
Request all needed barcodes and/or coupons for deployment
Partner with site merchandising team to ensure site destinations are robust and deliver on expected customer journey
Reporting & Analysis - 30%
Responsible for daily and weekly KPI reporting and dashboards creation
Socialize reporting to key stakeholders to educate and inform on trends and opportunities. Make real-time recommendations for changes to upcoming plans and campaigns
Trend data over time to identify opportunities and changes in behavior
Post-campaign, develop and document robust hindsight’s to inform future campaigns
Monitor email sends intra-day to quickly identify any issues for immediate remedy
Evangelize learnings and insights across the team to further strengthen program
Ensure list spec, creative, data and link files are accurate and support strategic intent of creative brief.
Provide feedback on creative to ensure strongest results possible
Ensure best practices are utilized to maintain strong deliverability
Innovation - 20%
Develop and execute robust test and learn agenda for channel in partnership with Email Marketing Manager/Sr. Manager and the A/B testing team
Monitor email landscape for new ideas and innovation
Identify opportunities to implement personalization, campaign automation, and thoughtful customer journeys
Identify new promotions and/or campaigns to drive engagement with channel
We’d Love to Hear from You if:
Strong written, verbal, and communication skills a must.
Superior project management and organizational skills.
Detail-oriented, persistent follow-up and an ability to juggle shifting priorities.
Strong analytic skills
Ability to coordinate cross-functional team efforts.
Resourceful and solution oriented.
Team player. Operates effectively in a fast-paced, deadline-driven environment.
Naturally curious; desire to understand what works
Strong knowledge of CRM and segmentation approaches
Preferred Skills and Experience:
Between 1-3 years of experience
Experience in an agency and/or corporate marketing environment preferred
Email experience preferred
Experience with Salesforce Marketing Cloud preferred
Retail experience a plus
Strong Excel, PowerPoint skills
Bachelor Degree in Marketing or other related field
This role reports to the Email Operations Manager and is based in our Atlanta Phipps Plaza office in our on-site work environment
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.