Job Description

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How You’ll Make an Impact:

The ESP Lead Developer role works closely with the Marketing team and is responsible for designing, developing, testing, documenting, and deploying high-quality business solutions on the email platform based on industry-leading practices to support Marketing goals (e.g., conversions, engagement, brand consistency, or loyalty).

As the ESP Lead Developer, you are responsible for successfully designing and managing the delivery of solutions in the Salesforce Marketing Cloud ecosystem. These technologies include but are not limited to all components of Marketing Cloud (i.e., Journey Builder, Email Studio, Automation Studio, etc.), APIs and integrations, data model design, and development in AMPScript.

While remote, this role is only available to candidates in the lower 48, and operates on EST, 9-5.

Role Breakdown

Campaign, Custom & Trigger Development - 75%

  • Develop technical solutions within Salesforce Marketing Cloud utilizing skills such as SQL, HTML, CSS, JavaScript and AMPscript

  • Support email campaign development team to include development, pre-deployment testing/QA and deployment of transactional and promotional sends

  • Map Data across multiple data sources, driving standardization and creating workflows that support personalization in customer communications

  • Collaborate with other solutions architects, product owners, developers, and administrators to solve technical challenges, while leveraging technical best practices and solution patterns for the email platform

  • Provide guidance and oversight for the development team, help control project scope, and handle any unforeseen issues that arise

Team Collaboration & Strategy - 20%

  • Collaborate with marketing, strategy and development team members to develop microsites, implement trigger programs, help define business requirements and map process flows as well as implement new functionality and product capabilities within the email platform

System Administration - 5%

  • Maintain overall health of the email platform including maintenance of user accounts, profiles, roles, sharing rules, and permission sets

  • Manage and support the DevOps CI/CD approach, including migration of functionality between integrating environments

Technical Competencies/Experience

  • Strong knowledge of AMPscript, SQL, and JavaScript

  • Minimum of three years of experience working with Salesforce Marketing Cloud including Email Studio, Journey Builder, Audience Builder, and experience in the creation and execution of Marketing Cloud automations using Automation Studio

  • Customize email applications using custom objects, workflows, validations, and formulas while adhering to leading practices

  • Strong background in Cloud Computing solutions and building custom integrations on Salesforce platform

  • Experience analyzing business problems and translating business requirements into technology solutions that consider system performance, usability, quality, cross-system interdependencies, and scalability

  • Experience with responsive web application design and development

  • Proficient in Marketing cloud connector, data extensions, integration with external systems (via APIs) and knowledge of CRM/CDP and data integration is key

  • Actively participate in the technical design of new email solutions and related software components

  • Ability to provide technical leadership and guidance to team members, work independently, multi-task, allocate time appropriately and prioritize effectively

  • Ability to thrive in a fast-paced environment while handling multiple email campaigns and priorities simultaneously.

  • Serve as a Subject Matter Expert in the digital marketing and marketing automation domains

  • Continually monitor the strategic planning process and identify efficiencies, opportunities to optimize, leverage best practices

Leadership Competencies:

  • Able to deal with ambiguity, maintain composure and negotiate solutions in challenging, stressful situations.

  • Ability to solve complex problems where in-depth analysis and evaluation of various factors is required.

  • Experience leading outcomes; effective at coaching & advocating for others.

  • Courage to represent the team, ensuring business demands do not overburden team capacity.

  • Patience, persistence, and support in mentoring team members in building well-crafted, client-focused solutions.

  • Able to lead with integrity and by example, rolling up one’s sleeves as needed.

  • Sound judgement & critical thinking, quickly analyzing situations, and leading teams to find solutions.

  • Project management experience: organization, time, budgeting, scheduling, prioritization, risk & issue management.

Prior Work Experience and Educational Requirements

  • Bachelor’s degree in Computer Science, Software Engineering or Computer Information Systems preferred

  • 6+ years’ experience in developing web-based technology solutions preferred

  • 3+ years’ experience working on the Salesforce Marketing Cloud or similar platforms required

  • Experience designing and implementing technology-enabled business solutions preferred

  • Experience working with personalization tools (e.g., MovableInk) to deliver personalized and dynamic email content is preferred

  • Experience in supporting delivery of high-volume email campaigns is preferred

  • Salesforce Marketing Cloud Email Specialist and Salesforce Marketing Cloud Developer certifications preferred

OUR Team Members:

  • Lead Courageously: Have a strong sense of personal values that align with our Company values

  • Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment

  • Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients

  • Drive Growth: Set aggressive goals and implement plans precisely

  • Cultivates Innovation:  Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes

Make a career at Carter’s:

  • Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

NOTE:  This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.


Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

Apply Online