Job Description



Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

The Manager, Loyalty Activation is accountable for?growing Carter’s retention. In this role, you will be responsible for developing and executing the loyalty roadmap, campaigns, forecasts, and enhancements. You will work closely with?Marketing,?Technology,?and Operation departments and play a critical role in the personalization initiative currently underway.

This role will report to the Director, Loyalty & PLCC and is based in our Buckhead office in our on-site work environment (4 days a week on-site).

40%: Strategy

  • Manage the loyalty program’s multi-tiered benefit structure which includes evaluating current benefits, creating of new benefits, modifying existing benefit to meet performance KPI’s
  • Develop loyalty strategies to increase frequency, retention, and traffic to deliver higher consumer lifetime value
  • Leverage customer segmentation, customer journeys, and offer strategies that target users with personalized content that grow sales and profitability 
  • Build multi-channel lifecycle marketing flows that enable personalization across-channel communications to deliver the right message in the right channel at the right time
  • Influence overall Marketing content calendar and creative approach through trends, insights and data that support personalization
  • This individual will balance legacy systems and processes as well as identifying and developing new processes
  • Research and perform competitive analysis on best-in-class loyalty and retention practices across the retail landscape

60%: Execution & Reporting

  • Collaborate with brand, creative, media, analytics, store operations, UX/UI, and product teams to support the implementation of new loyalty initiatives
  • Drive the implementation and adoption of loyalty programs
  • Deliver project management, identify/resolve roadblocks, develop key milestones, including tracking priorities, budgets, issues, and progress for assigned projects
  • Partner on test plans and customer journey builds to help optimize campaigns. Present recommendations and findings from test data
  • Ensure the loyalty strategy is applied to all channels consistently
  • Create and deliver detailed briefs & execution requests
  • Build reporting dashboards, in close partnership with the Analytics team 

Must have:

  • 5+ years of related experience in Loyalty, Customer Marketing, Project Management and/or Product Management experience
  • Highly collaborative with strong organizational skills with a deep understanding of project management
  • Proficiency in Excel, Word, PowerPoint, and analytical tools
  • Proven ability to complete complex cross-functional projects according to scope, budget, and timeline
  • Creative problem-solving and negotiation capabilities
  • Demonstrated ability to manage multiple priorities while ensuring attention to details
  • Bachelor’s degree required (preferably in Marketing)

Preferred skills and experience:

  • The ideal candidate has both a strong analytical and customer mindset
  • Familiarity working with CDPs
  • Detail-oriented, self-starter, curious and innovative mindset, with the ability to react quickly to changing priorities without full guidance
  • Data-driven, analytical, and solution-oriented
  • Thrives in a fast-paced environment and is good at dealing with ambiguity


  • Lead Courageously: Have a strong sense of personal values that align with our Company values
  • Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
  • Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
  • Drive Growth: Set aggressive goals and implement plans precisely
  • Cultivates Innovation: Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes


  • Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess. 

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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