Manager, Loyalty Activation

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How you’ll make an impact:

The Manager, Loyalty Activation is part of the Loyalty team accountable for growing retention and lifetime value by bringing Carter’s loyalty experience to life through personalized, insight-led customer activation. This role leads key initiatives across personalization, CRM, customer insights, and loyalty evolution, ensuring loyalty is consistently expressed across channels and moments that matter.

The Manager owns day-to-day execution and optimization of loyalty and targeted customer marketing, working in close partnership with Carter’s Integrated Marketing team (Brand, Media, Creative, and Content), as well as Technology, Analytics, and Operations. This role plays a critical role in translating loyalty strategy into clear customer experiences, measurable business outcomes, and continuous learning.

This role will report to the Sr. Manager of Loyalty and is based in our Buckhead office in our on-site work environment.

40%: Loyalty Strategy

• Develop strategies that increase frequency, retention, and traffic, driving higher consumer lifetime value through Carter’s loyalty program
• Define and evolve customer segmentation, journeys, and offer strategies that deliver relevant, personalized experiences while growing sales and profitability
• Design multi-channel lifecycle frameworks that enable personalization across email, app, web, and paid channels—delivering the right message, in the right channel, at the right time
• Partner with Integrated Marketing to influence the content calendar and creative approach using customer insights, test learnings, and performance data
• Balance optimization of legacy systems and processes while identifying and shaping new ways of working that improve speed, clarity, and impact
• Conduct ongoing competitive and category analysis to inform best-in-class loyalty, retention, and personalization practices

60%: Execution & Reporting

• Translate customer journeys into clearly defined, measurable lifecycle stages, with success metrics and optimization plans
• Collaborate closely with Brand, Creative, Media, Analytics, Store Operations, UX/UI, Product, and Technology teams to activate new loyalty and personalization initiatives
• Drive implementation and adoption of advanced segmentation and personalization strategies, ensuring consistency across channels
• Own project management discipline: milestones, dependencies, priorities, risks, and progress across initiatives
• Partner on test-and-learn agendas, campaign builds, and journey experimentation; synthesize results into clear recommendations
• Ensure a cohesive CRM and loyalty experience is applied consistently across all customer touchpoints
• Create and deliver clear briefs and execution requests that align teams around objectives, success metrics, and timelines
• Build and maintain performance dashboards in close partnership with Analytics, translating data into actionable insights

We’d Love to hear from you if:

Must have:

• 5+ years of experience in robust loyalty programs, Customer Marketing, Lifecycle/CRM, Project Management, or Product Management
• Strong cross-functional collaborator with excellent organizational and execution skills
• Proven ability to lead complex, multi-stakeholder initiatives on time and within scope
• Comfort working with data, insights, and performance metrics to inform decisions
• Proficiency in Excel, PowerPoint, Word, and analytical tools
• Creative problem-solver with strong attention to detail and follow-through
• Bachelor’s degree required (Marketing preferred)

Preferred skills and experience:

• Strong customer-first and analytical mindset
• Experience with CDPs, CRM platforms, or personalization tools preferred
• Self-starter with curiosity and an ownership mentality
• Thrives in fast-paced, evolving environments with ambiguity
• Clear, confident communicator who can influence without authority
• Demonstrated test-and-learn mindset and passion for continuous improvement

Make a career at Carter’s:

• Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

NOTE:  This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.