Job Description



Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.


The Manager of Paid Media will help to execute and optimize performance marketing and brand advertising campaigns for the Carter’s Retail Inc. portfolio of brands.  This person will have a fundamental understanding of media planning and campaign activation, 5-7 years of experience working in media with an emphasis on Social, Influencer Marketing, and/or Affiliate marketing.  Preference is given to candidates who have worked in retail or at an agency.  We are looking for a passionate individual with strong leadership skills who wants to be part of a team focused on driving growth while keeping pace with the everchanging media landscape.  Ability to manage multiple projects in a fast-paced environment, attention to detail and an understanding of social media marketplace is essential for success in this role. 

This role typically reports into the Director, Media, and is based in our Buckhead office in our on-site work environment. This role typically comes into the office 4 days a week. 

  • Assist with the strategic development of insights-driven paid media plans across media platforms (Meta, TikTok, Pinterest, Rakuten, Collective Voice, LTK, etc.) to deliver on various objectives.
  • Work with agency team and cross functional teams day-to-day, overseeing the end-to-end management of deliverables for paid social campaigns from implementation to optimization, ensuring on-time delivery, budget accuracy and creative/messaging accuracy.
  • Write and oversee development creative briefs and deliver to relevant teams for asset creation; manage trafficking and asset delivery between internal creative teams and agency.
  • Attend weekly performance calls, review and approve campaign optimizations in alignment with business objectives and strategy.
  • Partner with Media and Analytics leads to help set testing roadmap for paid channels, including development of test design and performance evaluation.
  • Build effective working relationships with cross functional stakeholders to ensure alignment on digital plans. 
  • Manage channel budgets, including monthly reconciliation of media expenditures and resolving billing discrepancies.
  • Manage analytics and reporting from multiple sources to closely monitor and optimize channel performance in conjunction with agency and internal media team. 
  • Leverage data and analytics to determine profitability and provide actionable insights regarding campaign performance and operational/creative testing.  
  • Partner with marketing analytics team and agency to ensure proper setup and implementation of campaign tracking and tagging,
  • Monitor and report on campaign progress weekly / monthly / quarterly / ad hoc as needed


  • 5-7+ years of experience in Social Media, Influencer or Affiliate Marketing (brand or agency side). Experience in Direct Mail a plus.
  • Manage channel budgets, including monthly reconciliation of media expenditures and resolving billing discrepancies.
  • 1-2+ years of experience managing entry level direct reports. 
  • Ability to work collaboratively and field requests from multiple internal stakeholders.
  • eCommerce & Retail experience.
  • Excellent Microsoft Office skills specifically power point and excel 
  • Team player. Operates effectively in a fast-paced, deadline-driven environment.
  • Time management skills and ability to shift between competing priorities.
  • Excellent writing and communication skills 
  • A positive, professional attitude internally and externally.
  • Bachelor’s degree in marketing, communications or related field.


  • Lead Courageously: Have a strong sense of personal values that align with our Company values
  • Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
  • Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
  • Drive Growth: Set aggressive goals and implement plans precisely
  • Cultivates Innovation:  Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes

Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess. 
NOTE:  This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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