Job Description



Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How You’ll Make an Impact:

The Manager, Retail Store Marketing is responsible for leading CRI’s store marketing strategy across the North America retail business, executing impactful local and national marketing programs that drive traffic and sales. This individual will support the Sr. Director of GTM in managing and growing store marketing initiatives, executing marketing plans and partnering cross-functionally to build strategies to align with business goals.

Store Marketing Activations and Events - 30%

  •  Develop and execute marketing strategies and campaigns that deliver on annual retail traffic and transaction goals
  • Responsible for activating retail marketing initiatives, offers and programs designed to drive traffic to local stores (i.e. Tax Free, Veteran’s Day Offer)
  • Champion store marketing activations and work cross functionally to ensure seamless execution and timely roll-out of programs to the field
  • Instill focus on local and store marketing and emphasis on store support across the marketing department on an ongoing basis
  • Manage store marketing calendar across channels to establish an integrated, holistic view of in-store marketing cadence, events and messaging
  • Provide direction to channel counterparts for local and store focused creative needs
  • Actively participate in creative reviews and provide feedback

New Store Openings, Remodels, Relocations, and Priority Store Marketing Support - 30%

  • Work cross functionally to develop marketing strategy for new store openings, remodels, relocations, and other priority stores:
  • Local Store Marketing plan development
  • Grand Opening Marketing plan
  • 90-day Marketing plan development
  • Support cross-functional partners such as Store Operations, Real Estate and Finance on new and struggling stores
  • Work with store operations and the field to assist with local and regional support for priority stores
  • Lead hindsight and reporting process to collect feedback and iterate based on results

Local and Mall & Center Marketing Programs - 20%

  • Develop and foster relationships with National Retail Developers to support marketing programs at the national, regional and local levels
  • Creation of monthly newsletter communication and promotional assets for local marketing utilization
  • Lead Mall & Center marketing program and make recommendations for growth to drive impact
  • Evaluate local mall and center events and opportunities for participation on an ongoing basis
  • Spearhead new local initiatives and champion them across the organization to get the materials and support required for execution

Store Reimagine and Atlanta Store Marketing Activations and Events - 20%

  • Create and manage local events calendar for new local Atlanta store
  • Ensure seamless execution of Atlanta local events, hindsight and iterate based on results
  • Provide innovative ideas to infuse into Atlanta and store reimagine experience that can be tested and executed at scale to drive business impact

We’d Love to Hear from You if:

Skills and Experience:

  • 3-7 years of relevant Marketing experience
  • Project management skills - Demonstrated success managing complex, cross-functional programs
  • Clear understanding of the retail marketing planning process
  • Apparel, retail and/or wholesale marketing experience in a multi-channel environment
  • Experience working in environments where cross-functional collaboration and leading through influence are keys to success
  • Understanding retail marketing mix - online, direct marketing, advertising, PR, etc.
  • Previous Local and Store Marketing experience required

Our Team Members:

  • Lead Courageously: Have a strong sense of personal values that align with our Company values
  • Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
  • Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
  • Drive Growth: Set aggressive goals and implement plans precisely
  • Cultivates Innovation:  Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes

Make a career at Carter’s:

  • Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

NOTE:  This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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