Job Description



Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.


The Coordinator, Paid Media will support the strategy, planning and execution of performance marketing and brand advertising campaigns for the Carter’s Retail Inc. portfolio of brands.  This person will have a fundamental understanding of media planning and campaign activation, 1-2 years of experience working in SEM and/or programmatic.  Preference is given to candidates who have worked in retail or at an agency. We are looking for a smart, passionate individual who wants to be part of a team focused on driving growth while keeping pace with the everchanging digital media landscape.

This role typically reports into the Director, Media & Multicultural Marketing, and is based in our Buckhead office in our on-site work environment. This role typically comes into the office 4 days a week.

70%: Partner with Director and agency to launch, manage, report, and optimize SEM and programmatic media campaigns.

  • Write creative briefs and deliver to creative team for asset creation; manage trafficking and asset delivery between internal creative teams and agency.
  • Collaborate with media agency to ensure accurate trafficking and delivery of creative assets, including QA.
  • Provide oversight of campaign delivery including optimizations to achieve spend and performance goals across platforms.
  • Build effective working relationships with cross functional stakeholders to ensure alignment on digital plans.
  • Serve as project manager for key media projects; own and drive projects through to completion - corralling internal stakeholders to ensure efficient and timely execution.
  • Manage channel budgets, including monthly reconciliation of media expenditures and resolving billing discrepancies.

30%: Manage analytics and reporting from multiple sources to closely monitor and optimize channel performance in conjunction with agency and internal media team.

  • Partner with marketing analytics team, dev and agency to ensure proper setup and implementation of campaign tracking and tagging.
  • Leverage dashboards and other reporting tools to analyze and optimize campaign performance.
  • Communicate week to week status and overall channel performance to key internal stakeholders.
  • Prepare reports, campaign recaps and insights.
  • Gather data on consumer, competitor, and market conditions.

We’d Love to hear from you if:

Must have:

  • 1+ year of experience in a SEM and/or Programmatic media role (brand or agency side) and a fundamental understanding of media planning principles and concepts across SEM and programmatic.
  • eCommerce & Retail experience required.
  • Ability to work collaboratively and field requests from multiple internal stakeholders.

Preferred skills and experience:

  • Excellent writing and communication skills
  • Demonstrated experience creating marketing and campaign performance reports.
  • Time management skills and ability to shift between competing priorities.
  • Team player. Operates effectively in a fast-paced, deadline-driven environment.
  • Demonstrates a positive, professional attitude internally and externally.
  • Experience working in a direct marketing environment.
  • Bachelor’s degree in marketing, Communications or related field.

OUR Team Members:

  • Lead Courageously: Have a strong sense of personal values that align with our Company values
  • Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
  • Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
  • Drive Growth: Set aggressive goals and implement plans precisely
  • Cultivates Innovation:  Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes

Make a career at Carter’s:

  • Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

NOTE:  This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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