Job Description



Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.


As a Product Manager, you will support key organizational growth initiatives and enhancement roadmaps to attract, engage, and retain customers for web traffic across the US and Canada, ~$600M in annual revenue. The Product Manager will work closely with the cross-functional team (customer experience, site merchandising, marketing, and technology). The Product Manager is driven by curiosity and seeking answers to define the best path forward. They are hyper-focused on solving our customers' problems and supply outcomes through out-of-the-box thinking. In this role, you will contribute to business unit success by executing a roadmap, managing a backlog, and driving outcome-driven initiatives.

This role reports to the Director of Product Management and is 100% remote with occasional travel to our Atlanta offices as needed.

Execution & Delivery (25%)

  • Owns execution of near-term roadmap; including backlog prioritization, design, requirements, delivery cycle, and monitoring of contributions

  • With a bias toward action, effectively works ahead to connect teams’ ideas into a broader vision and anticipates the implications of a decision that could have unexpected consequences to the business or customer experience

  • Holds the team accountable for their daily activities and works ahead to mitigate potential risks and aid in working around roadblocks

  • Serves as the connection between technical and non-technical team members throughout the product development lifecycle

Business & Technical Acumen (30%)

  • Understands how upcoming (and earlier) features should be coordinated across multiple workstreams to create a cohesive end-to-end customer experience

  • Effectively captures and prioritizes cross-functional requests for the team and translates the request into an actional idea

  • Clearly understands technical capabilities and limitations to ensure solutions can be developed in a reasonable timeline

Customer Insights & Analytics (30%)

  • Ability to identify unmet needs and external trends that influence customer behavior and expectations

  • Effectively makes data-driven decisions based on past performance and uses that knowledge to coordinate near-term roadmaps

  • Proactively pursues customer feedback via VOC, usability tests, a/b tests, customer replays, and Adobe Analytics to identify future customer needs

Communication & Collaboration (15%)

  • Present data-based recommendations and outcomes to cross-functional teams and eCommerce leadership

  • Work directly with stakeholders to collaborate on strategy, requirements, and implementation

  • Build stakeholder consensus through leading ideas

  • Evangelize technology and innovation across the organization


Must haves:

  • 4+ years of product management (or similar) experience with a track record of delivering business value

  • Demonstrated history of using data to drive product development roadmap - Proven ability to prioritize multiple tasks and competing priorities in a fast-paced environment

  • Effective communication skills with experience confidently and credibly articulating a direction to gain consensus across multiple business units (Engineering, UX/UI, Merchandising, Marketing, etc.)

  • Analytical, organized, and independent problem solver with an attention to detail

  • Experienced with digital product development tools (Confluence, Jira, Adobe Analytics, Figma, etc.)

  • Experienced in creating technical/functional requirements for development with an ability to define how a product works vs. simply bringing the ideas to life

  • Experience with Agile development methodologies and app/web architecture (HTML, CSS, JS controllers, React, Swift, etc.)

Strongly preferred:

  • Experience working in a direct-to-consumer retail environment

  • Experience with Salesforce Commerce Cloud, or comparable eCommerce platform

  • 4-year degree


  • Lead Courageously: Have a strong sense of personal values that align with our Company values

  • Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment

  • Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients

  • Drive Growth: Set aggressive goals and implement plans precisely

  • Cultivates Innovation: Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes


  • Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job



Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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