Job Description



Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

The Senior Content Architect will play a pivotal role in defining how our organization delivers content through our headless CMS, Contentful. They will be a key member of our Information Technology team, collaborating closely with our UX/UI and Creative teams to create pixel-perfect content models and types that resonate with our audience and drive engagement. They will also be an important voice in our personalization technology efforts.

This role typically reports to the Senior Manager of Martech Solutions Marketing IT.

While Remote, this role reports to an EST-Based team, and must reside in the lower 48.

How You’ll Make an Impact:

Leadership 50%

  • Own deployment and release management for content and personalization platforms across the marketing technology space

  • Ensure quality of delivery across content development team

  • Review third party code to ensure it meets the standards Carter’s requires for performance, scalability, and security

  • Assist other developers through pair programming or reviewing tech spec documentation

  • Surface new ideas to help improve ways of working for the development team

React Development 40%

  • Develop new user-facing features using React.js and the Contentful API (or any CMS utilized)

  • Optimize site code for speed and resiliency

  • Work closely with product and UX teams to ensure requirements are clearly defined

  • Size work as sprint planning ceremonies are followed

Production Support 10%

  • Participate in production support, particularly during times of high volume and peak times

  • Assist in the preparation of robust documentation to support content development and management procedures

  • Adhere to established Problem and Change management procedures

We’d Love to hear from you if: (Requirements section)

Must haves:

  • Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model

  • Thorough understanding of React.js and its core principles

  • Excellent communication (oral and written) and interpersonal skills, be a proficient problem solver, and acquire new skills quickly and thrive in a collaborative team environment

  • Understand industry trends and champion modern tools, frameworks and practices

  • Knowledge of accessibility, SEO and UX aspects of frontend development

  • Possess a strong knowledge of code standards and best practices

Preferred skills and experience:

  • Bachelor's Degree in technology or related field and/or equivalent professional front-end experience

  • 5+ years’ experience designing and developing front-end/presentation layer code for e-commerce websites  or other enterprise applications

OUR Team Members:

  • Lead Courageously: Have a strong sense of personal values that align with our Company values

  • Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment

  • Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients

  • Drive Growth: Set aggressive goals and implement plans precisely

  • Cultivates Innovation:  Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes

Make a career at Carter’s:

  • Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

NOTE:  This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.


Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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