Job Description



Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

This role reports into the Sr Copy Manager and is based in our Buckhead office in our hybrid work environment. 
50%: Assist on Brand Marketing Initiatives 

  • Collaborate with marketing, PR, and design partners on big and small brand marketing initiatives to create engaging content and projects that touch all channels (site experience, email, paid social, organic social, app, etc.) following brand voice guidelines, AP style, SEO best practices, consumer insights and legal considerations
  • Creative partnership and management when applicable with internal and external teams
  • Become an expert in the products of the brands and deliver accurate and compelling copy

20%: Help cultivate a new brand voice to elevate brand perceptions

  • Recommend and help create the core messaging for content based on research, executive direction and customer expectations
  • Will develop a strong understanding of the voice and tone for Carter’s brands, including Oshkosh, and Little Planet

20%: Create rich editorial content and storytelling to support all brands

  • Establish a style-centric point of view by seeking out global trends and ever-changing social vernacular 
  • Generate long-form articles, blog posts, and unique storytelling content to support our parenting expertise and style stories
  • Partner closely with the product design and merchandising teams to gain a strong understanding of how each product line came to be 

10%: Support Copy Manager when needed in execution of email, site and social cadence through concept and creation of emails, homepages, shops, subject lines, marketing initiatives, etc.

  • Ability to partner closely with design to concept, strategize, and execute quickly 
  • Laser-focused editing skills and the ability to think visually 

Must have:

  • Brand copywriting experience 
  • Talent for editorial writing 
  • Strong copy-editing skills 
  • Strong collaborator and communicator 

Preferred skills and experience:

  • Bachelor’s Degree 
  • 5+ years of related experience in copy


  • Lead Courageously: Have a strong sense of personal values that align with our Company values
  • Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
  • Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
  • Drive Growth: Set aggressive goals and implement plans precisely
  • Cultivates Innovation:  Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes

Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess. 
NOTE:  This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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