Senior Manager, Go To Market

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

HOW YOU’LL MAKE AN IMPACT:
40%: Under leadership of Senior Director of GTM, develop and execute go-to-market strategies for Carter’s, OshKosh and Little Planet brands for stores and ecommerce

• Oversee go-to-market strategy and execution with internal & external creative, buying, planning and channel marketing teams to drive traffic and sales to the DTC Retail business
• Consults with cross-functional teams to ensure product, buying and retail needs are met with Marketing promotional cadence and prioritization (i.e. Monthly Strategy Meetings)
• Assist Sr. Director in preparation and execution of quarterly LT planning meetings with Retail
• Lead go-to-market channel partners, ensuring all brand communications are aligned with broader retail & marketing strategy
• Oversees GTM Specialist in maintaining single source of truth DTC calendar, bringing forward recommendations for cadence changes to Senior Director as necessary
• Oversees GTM Specialist to ensure pricing, product and promotions are accurate across all customer touchpoints and creative assets
• Influence timing and strategy of marketing/channel events and activations to drive optimal business impact and align with retail objectives

20%: Lead all national Value Marketing initiatives 

• Lead brand strategy for lifting consumer value perceptions through pricing, promotions, product features and benefits
• Lead marketing hindsight process, keeping a pulse on what messages and tactics resonate to inform promotional planning
• Kick off creative reviews with LT to ground in promotional and business landscape

20%: Leads promotional testing for the Marketing function

• Identifies and builds business cases for promotional testing to drive sales on site or reduce workload  
• Provides updates and recommendations at key stage gates of the test, getting MLT and retail alignment to go/not go
• Sees approved projects through national launch, ensuring the pacing of new features or strategies aligns with the greater marketing calendar

20% - Promotional Offer Development & Testing 

• Works with Senior Director of GTM to develop pipeline of new promotional tactic ideas from concept to launch
• Leads quarterly innovation sessions with key cross-functional partners to keep ongoing fresh list of ideas for the brand promotional calendar
• Work with consumer insights on to vet new value messaging and campaigns with the consumer
• Collaborate with channels, testing, and analytics teams to report on special offers and promotional tactics 

WE’D LOVE TO HEAR FROM YOU IF:
Must have:

• Minimum 7 years of relevant work experience
• Minimum 5 years of marketing, calendar, planning or go-to-market experience at a major consumer brand
• Deep understanding of brand marketing fundamentals (positioning, annual brand strategy and planning, campaign strategy and brief development, integrated campaign planning and execution)   
• Excellent project management skills, with ability to consistently achieve or beat deadlines

Preferred skills and experience:

• Apparel, retail, QSR or CPG marketing experience strongly preferred 
• Experience working in fast-paced, matrixed environments where cross-functional collaboration and leading through influence are critical
• Demonstrated ability to turn consumer insights into brand actions
• Strong bias for action and desire for ownership & accountability
• Inclination to seek and analyze data from a variety of sources to support decisions and to align others with the organization's overall strategy
• Takes entrepreneurial and creative approach to developing new, innovative ideas that will stretch the brand and push the boundaries within the industry
• Excellent written and verbal communication skills

OUR TEAM MEMBERS:

• Lead Courageously: Have a strong sense of personal values that align with our Company values
• Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
• Drive Growth: Set aggressive goals and implement plans precisely
• Cultivates Innovation:  Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes

MAKE A CAREER AT CARTER’S: 
Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess. 
NOTE:  This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
 

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.