Social Media Manager

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How you’ll make an impact:

Social Media Manager with an expertise in content and platform strategies, community management and performance analysis to optimize our global social program supporting our house of brands: Carter’s, OshKosh B’Gosh, Little Planet, Otter Avenue and Skip Hop.

The Social Media Manager will be equal parts storyteller and analyst. As a strategy leader, our manager will focus on turning insights into actionable plans that create brand awareness and build community throughout the social ecosystem. In this role, you’ll support our content creation coordinators in creative approaches and campaign builds while working cross-functionally with teams like brand management leads, PR, media, retail marketing and brand creative.  

The ideal candidate for this role must be passionate about social media, brand storytelling and building meaningful connections with consumers. This role reports to the Sr. Manager of Social Media and will work alongside leadership to bring big ideas to life through emotionally resonate and culturally relevant content.

Strategy Building & Execution: 40%

• Lead cross-brand social strategy development for campaigns, partnerships, launches, and social-first content series
• Drive content ideation for integrated brand campaigns, social activations, creator partnerships, and evergreen content initiatives
• Partner closely with Creative, Brand, and Product teams to ensure cohesive execution and alignment across campaigns and business objectives
• Translate brand priorities into social-first creative strategies that support broader marketing and organizational goals
• Lead implementation of platform best practices to maximize content performance, engagement, and audience growth
• Own post-level and campaign performance tracking, leveraging insights to inform optimization and future strategy
• Manage monthly and quarterly reporting dashboards, delivering performance insights and strategic recommendations to leadership
• Oversee and maintain integrated content and culture calendars across brands to ensure timely, relevant, and coordinated publishing

Performance & Optimization: 40%

• Lead holistic social program optimization by leveraging competitive intelligence, platform trends, audience insights, and innovative creative strategies to drive performance and efficiency
• Analyze audience behavior, engagement patterns, and content performance to optimize messaging, publishing cadence, formats, and channel strategy
• Own the test-and-learn framework, developing and executing A/B testing initiatives across creative, content, and audience segments to inform continuous optimization
• Translate campaign and platform performance data into actionable insights and strategic recommendations that improve engagement, reach, and overall business impact
• Monitor industry trends, competitor activity, platform updates, and audience sentiment to proactively identify emerging opportunities and risks
• Identify culturally relevant moments, conversations, and trends that strengthen brand relevance and audience engagement across platforms
• Apply performance insights and trend learnings to continuously evolve content development, creative direction, and broader social strategy

Community Management: 20%

• Monitor comments and engagement activity across brands in partnership with Coordinators
• Engage with audiences in the brand voice and tone
• Own and manage social seeding strategies in collaboration with Coordinators
• Escalate customer issues, reputational risks or emerging opportunities as needed  

We’d Love to hear from you if:

Must have:

• Culturally dialed-in social native with proven experience across traditional and emerging platforms
• Proven experience with ideating social media content and managing organic social campaigns
• Demonstrated experience and understanding of premium, high-quality content
• Creative eye for content performance and platform-native storytelling
• Knowledge of influencer and seeding strategies
• Familiarity with social listening platforms and trend analysis tools
• Ability to balance brand consistency with agile, real-time execution
• Proven ability to interpret performance data and translate insights into action

Preferred skills and experience:

• Highly prefer BS/BA degree in Design, Marketing, Communications, or related field
• Hands-on team player fluent in the fundamentals of social media and content creation
• Experience in managing and prioritizing multiple projects with competing deadlines
• Ability to thrive in a fast-paced, collaborative environment

Make a career at Carter’s:

• Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.