Social Media Specialist

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How You’ll Make an Impact:

CRI is seeking a Social Media Specialist with an expertise in content creation and low-fi video production to support current and emerging platforms for the most trusted children’s brands in the US.

As a core team member, this candidate will be responsible for creating and analyzing engaging social content that builds brand trust and awareness among the next generation of parents.  The ideal candidate for this role must be passionate about social media, obsessed with Tik Tok, and have a strong understanding of what it takes to create break-through content. This role reports to the Sr. Director, Public Affairs and Social Media.

Core Responsibilities

• Leverage social tools and platforms to uncover parenting insights, and emerging cultural and social trends to inform content creation  

• Leads content development through collaboration with CRI in-house creative team, external brand ambassadors/creators, influencers, and external agency partners (~10-20 unique pieces of content per week)

• Creates and presents weekly social strategy to leadership and reports results weekly, monthly, quarterly and annually

• Briefs in-house teams-studio, copy, merchandising, design and others-to produce expert-led content that builds awareness and trust in CRI brands

• Maintains social brand presence across all brands/platforms-profiles, links, banners, shops, highlights as well as a consistent social voice and tone

We’d Love to Hear from You if:

Must have:

• Culturally dialed-in social native - lives and breathes TikTok Culture  

• Proven experience with ideating and producing social media content

• Must have successfully managed and prioritized multiple projects with competing deadlines; must be able to allocate time and resources accordingly

• Must have excellent content development skills, with experience managing feedback from multiple stakeholders

• Must have strong interpersonal and relationship-building skills with both internal and external partners; strong collaborator

Preferred Skills and Experience:

• Highly prefer BS/BA degree in Design, Marketing, Communications, or related field

• Hands-on team player fluent in the fundamentals of social media and content creation

Our Team Members:

• Lead Courageously: Have a strong sense of personal values that align with our Company values

• Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment

• Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients

• Drive Growth: Set aggressive goals and implement plans precisely

• Cultivates Innovation:  Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes

Make a Career at Carter’s:

• Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.