Job Description



Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How You’ll Make an Impact:

Our Carter's family is seeking an experienced and motivated User Experience Designer (UX Designer) who wants to create innovative and unmatched digital experiences for some of the most important purchases parents can make - those for their kids.

On the eCommerce team, we focus on reimagining our digital experiences to alleviate the stressors from our customers' everyday lives and deliver seamless and delightful shopping experiences.

As a UX Designer II, you will balance creativity and innovation to deliver customer-centric solutions. The candidate will bring a demonstrated record of collaborating effectively with Product and Engineering teams to translate business objectives and customer needs into finalized solutions. Throughout the strategy, design, and development lifecycle, you, the UX designer, will exhibit strong design intuition, technical curiosity, and persistence to push ideas beyond the expected and deliver exceptional experiences.

This role reports to the Senior Manager, UX/UI This role is based in our Atlanta office in a hybrid work environment.

Create new experiences (70%)

  • Consistently asks questions to get to the root cause of the problem and applies those insights into a vision that is both intuitive for the customers (beautiful, easy, smart) and meets the business KPIs

  • Ability to identify unmet needs and external trends that influence customer behavior and expectations

  • Operates independently to rapidly produce experience sketches, concepts, wireframes, user flows, and design prototypes to showcase the customer experience

  • Work collaboratively with cross-functional partners to solve complex challenges and craft positive customer experiences. Facilitate design thinking exercises for cross-functional teams

  • Analyze user feedback, activity, and iterations to enhance the customer experience

  • Conduct qualitative and quantitative user testing to support design direction and solve usability problems of an experience.

  • Proactively pursues customer feedback via VOC, usability tests, a/b tests, customer replays, and Adobe Analytics to identify future customer needs

Supporting development efforts (20%)

  • Create visually appealing designs that understand the concept of white space and visual hierarchy to make elements look clickable and minimize written instructions

  • Leverages the design system and/or generates new components to help ease the transition between design-developer handoff

  • Deliver pixel-perfect specs and provide user flows that connect multiple user stories

  • Write microcopy that speaks to users' mental models and helps them understand Carter's product better

  • Leverage interactive animations focused on industry best practices for how users interact with digital products or services

Communication and Presentation (10%)

  • Able to clearly articulate & defend design decisions and understand how to breakdown of an upcoming feature set into an MVP that drives immediate value

  • Effectively communicates across teams (Product and Engineering) to ensure alignment and collect feedback

  • Proactively partners with the FED team to ensure solutions are executed with precision

  • Concisely communicates with eComm leadership to collect feedback and generate buy-in

We’d Love to hear from you if:


  • 3+ years of UX/UI design with a track record of leveraging core UX design principles and processes (user flows, wireframing, visual design, prototyping, etc.) to deliver end-to-end experiences

  • Experienced with core UX tools (Figma, Sketch, Photoshop, Miro, Principle, etc.)

  • Demonstrated history of using data to drive design decisions

  • Proven ability to prioritize multiple tasks and competing priorities in a fast-paced environment

  • Effective communication skills with experience articulating a direction to ensure alignment across core teams (Merchandising, Product Management, Engineering, etc.)

  • Curious, intuitive, and independent problem solver with an attention to detail

OUR Team Members:

  • Lead Courageously: Have a strong sense of personal values that align with our Company values

  • Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment

  • Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients

  • Drive Growth: Set aggressive goals and implement plans precisely

  • Cultivates Innovation:  Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes

Make a career at Carter’s:

  • Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

NOTE:  This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.


Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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